So what do we think about ourselves?
August 28th, 2005 by Tom Johnson

taken an uncommonly long time, but IAJ co-director Steve Ross and his
co-investigators at The Euro RSCG Magnet firm have finally posted some
of the summary of their “
Survey of Media.” 
Steve and Don Middleberg have been doing this for more than a decade,
first just in the U.S. and internationally for the past few years.

Some talking points:

* Media appear mixed about blogs’ role in journalism

Blogs have not yet infiltrated journalist reporting techniques but have become a source of information

* Recent media scandals have challenged media trust

New wave of high-profile journalist misdeeds are expected to take a heavy toll on the newsroom

* Corporate scandals continue to thwart corporate credibility

Journalists point to the lack of transparency for their loss in trust in corporations over the past year

* CEOs may be regaining some stature with the media

Journalists are more likely to turn to CEOs and consider their

performance in their reporting than in 2003

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