Forbes looks at the Microsoft/Google race and offers this tidbit about VE3D's future:
Fifteen cities already are searchable online. Microsoft
will drop ads into the maps on computer-generated billboards. You'll be
able to type “Starbucks (nasdaq: SBUX – news – people )” on your mobile
while standing in San Francisco's Union Square and get a 3-D map
guiding you to the nearest one. Microsoft acquired some of this
technology in May when it bought videogame ad-broker Massive
Entertainment.
While we keep looking at the mapping, we need to remember that the money comes from the advertising, not the mapping per se.
