It's
taken an uncommonly long time, but IAJ co-director Steve Ross and his
co-investigators at The Euro RSCG Magnet firm have finally posted some
of the summary of their “Survey of Media.” 
Steve and Don Middleberg have been doing this for more than a decade,
first just in the U.S. and internationally for the past few years.



Some talking points:


* Media appear mixed about blogs’ role in journalism

Blogs have not yet infiltrated journalist reporting techniques but have become a source of information


* Recent media scandals have challenged media trust

New wave of high-profile journalist misdeeds are expected to take a heavy toll on the newsroom


* Corporate scandals continue to thwart corporate credibility

Journalists point to the lack of transparency for their loss in trust in corporations over the past year


* CEOs may be regaining some stature with the media

Journalists are more likely to turn to CEOs and consider their

performance in their reporting than in 2003